Raghuram Raghu Iyengar

Raghuram Raghu Iyengar is a Professor in the Marketing Department at the University of Pennsylvania's Wharton School. His research focuses on modeling individual-level choices across various contexts. He has published in journals such as the Journal of Marketing Research and Marketing Science and serves as a Co-Editor for the Journal of Marketing Research. His teaching interests lie in marketing analytics, and he has developed courses on data-driven marketing and marketing management. Iyengar earned his PhD from Columbia University and his undergraduate degree from IIT Kanpur, India.

Raghuram Iyengar is a professor in Marketing, specializing in marketing research. His work explores topics such as opinion leadership, social contagion, and the impact of communication channels on consumer behavior. Iyengar's research investigates how personalization, customization, and choice influence customer relationships and marketing strategies. He has examined the role of social networks, word-of-mouth, and subscription programs in shaping consumer decisions. His studies also address informational challenges in omnichannel marketing and the effects of pricing strategies on customer retention and profitability. Iyengar's research highlights the interplay between social influence, marketing practices, and consumer learning in service quality and usage.