Kartik Hosanagar

Kartik Hosanagar is a Professor in the Operations, Information and Decisions Department at the Wharton School of the University of Pennsylvania. His research interests include internet advertising, e-commerce, digital media, and artificial intelligence. He is the John C. Hower Professor of Technology and Digital Business and a Professor of Marketing. Hosanagar serves as a department editor at the journal Management Science and has previously served as a Senior Editor at Information Systems Research and MIS Quarterly. He has received multiple teaching excellence awards at Wharton and has been recognized as one of the world’s top 40 business professors under 40. His research has been acknowledged with several best paper awards.

Kartik Hosanagar is a professor at the Wharton School, University of Pennsylvania, specializing in e-commerce, Internet marketing, Internet media, personalization, and search engines. His research explores how digital technologies influence consumer behavior, market dynamics, and business strategies. Key areas include the impact of recommender systems on sales diversity and consumer fragmentation, the role of social media in advertising engagement, and the effectiveness of search engine advertising through semantic keyword generation. Hosanagar also investigates human-AI interaction in human resource management and the design of fair AI systems. His work emphasizes empirical methods and policy implications in digital markets.