Lorin M. Hitt

Lorin M. Hitt is a Professor in the Operations, Information and Decisions Department at the University of Pennsylvania, Wharton School. His research interests include applied econometrics, economics of electronic commerce, information systems and organization, information technology and productivity, and intangible assets. His work focuses on the relationship between information technology and productivity, examining factors that influence the value of IT investments. He has explored complementary factors such as organizational design and human capital, as well as the role of the IT workforce in shaping demand and wages. Hitt also investigates electronic business research, including competition in electronic markets, pricing strategies, and consumer behavior influenced by recommender systems. He teaches undergraduate and graduate courses in information systems management, economics, and data analysis.

Lorin M. Hitt is a Professor of Operations and Information Management at the Wharton School, specializing in the Economics of Information Systems, Information Technology, Business Analytics, and Digitization. His research explores the impact of information technology on organizational transformation, business performance, and productivity. Hitt's work examines how firms leverage IT investments, data-driven decision-making, and digital transformation to enhance profitability and operational efficiency. His studies also analyze the role of information systems in shaping workplace organization, skilled labor demand, and customer retention in Internet-enabled businesses. Through empirical analyses, Hitt investigates the economic value of IT, including its effects on firm boundaries, price dispersion, and innovation.