Emily Falk

Emily Falk is a Professor of Marketing, Professor of Operations, Information and Decisions, and Professor of Communication at the University of Pennsylvania. She is affiliated with the Annenberg School for Communication and serves as Vice Dean of the Annenberg School for Communication. Falk is also Director of the Communication Neuroscience Lab and the Climate Communication Division of the Annenberg Public Policy Center. Her work focuses on communication neuroscience and climate communication. She can be contacted via email at emily.falk@asc.upenn.edu.

Emily B. Falk is a professor whose research focuses on health communication, social influence, and the intersection of neuroimaging with social neuroscience and communication neuroscience. Her work explores media effects, health behaviors, and the neural mechanisms underlying persuasion and behavior change. Falk's research integrates brain imaging techniques to predict real-world outcomes, such as smoking reduction and health message effectiveness. She investigates how social and cultural factors shape normative influence and peer behavior, particularly in adolescent smoking. Her studies also examine the role of self-affirmation and impulsivity in health-related decision-making, emphasizing the neural correlates of self-control and social interaction.