Peter Fader

Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. His research focuses on the analysis of behavioral data to understand and forecast customer shopping and purchasing activities. His work spans various industries, including telecommunications, financial services, gaming, retailing, and pharmaceuticals, with a focus on customer relationship management, lifetime value, and sales forecasting. Fader co-founded a predictive analytics firm, Zodiac, in 2015, which was acquired by Nike in 2018. He also co-founded Theta to commercialize his work on customer-based corporate valuation. His research highlights consistent behavioral patterns across industries and explores topics such as customer centricity, valuation, metrics, and management.

Peter Fader is a Professor of Marketing at the Wharton School of the University of Pennsylvania, specializing in Marketing, Forecasting, Customer Lifetime Value, Customer Centricity, and Customer Retention. His research explores behavioral economics, customer behavior, and data-driven marketing strategies. Fader's work includes modeling consumer choice, analyzing customer base dynamics, and developing frameworks for customer retention and acquisition. His publications address topics such as loss aversion, online search behavior, and the integration of path data in marketing analytics. His research emphasizes the use of probabilistic models and behavioral insights to enhance marketing strategies and customer relationship management.