Natalie Carlson

Natalie Carlson is an Assistant Professor of Management at the Wharton School of the University of Pennsylvania. Her research interests include Entrepreneurship, AI and Digitization, Emerging Economies, Microenterprises, and the Informal Economy. She teaches the course Global Growth of Emerging Firms, an undergraduate and MBA elective focusing on how firms scale and innovate across developing and emerging economies. Her work has been published in the Strategic Management Journal and she has received multiple Wharton Teaching Excellence Awards. She is a founding member of the Management in Emerging Markets Consortium and co-organizer of the Management, Analytics, and Data (M.A.D.) Conference. Prof. Carlson also serves on the editorial review boards of the Strategic Management Journal and Organization Science.

Natalie A. Carlson is a researcher at the University of Pennsylvania focusing on the intersection of technology and management. Her work explores how machine learning and natural language processing can be applied to analyze communication styles, particularly in leadership contexts. She investigates the impact of language and social dynamics on business outcomes, including funding success and entrepreneurial strategies. Her research also addresses the role of social entrepreneurship, immigrant talent, and stakeholder engagement in shaping organizational and market behaviors. Through computational methods, she aims to uncover patterns and mechanisms in complex social and economic systems.