Jonah Berger

Jonah Berger is an Associate Professor of Marketing at the University of Pennsylvania's Wharton School, with a focus on Digital Marketing, Influence, Word of Mouth, Natural Language Processing, and Viral Marketing. His research explores how products, ideas, and behaviors spread through social networks and digital platforms. Berger teaches courses such as 'Viral Marketing' and 'Contagious,' which examine the dynamics of social epidemics and the factors that drive popularity. His work has been featured in major publications, and he frequently speaks at conferences and advises companies. He also co-founded the Technology and Behavioral Science Initiative and hosts interdisciplinary conferences on behavioral insights from text.

Jonah Berger is a scholar whose research focuses on Word of Mouth, Social Influence, Consumer Behavior, and Natural Language Processing. His work explores how information spreads through social networks and the factors that drive viral content. Berger investigates the dynamics of interpersonal communication and how it shapes consumer decisions. His research also delves into the role of identity signaling, product variety, and contextual cues in influencing behavior. By combining insights from psychology and marketing, Berger provides a deeper understanding of how people make choices and share information. His publications often highlight the impact of communication channels and the psychological mechanisms behind consumer behavior.