Regular biography
Marta Serra-Garcia is an Associate Professor of Economics and Strategy at the University of California, San Diego, within the Rady School of Management. Her research interests include topics related to economics and strategy. She can be contacted via email at mserragarcia@ucsd.edu, and her faculty profile is available at https://rady.ucsd.edu/faculty/marta-serra-garcia.html.
Scholar-generated biography
Marta Serra-Garcia is a behavioral and experimental economist whose research explores the psychological and social factors influencing economic decisions. Her work investigates lying aversion, moral commitments, and the impact of financial education on adolescents' intertemporal choices. She also examines peer effects in risk-taking, cognitive biases, and the role of incentives in promoting truthful behavior. Serra-Garcia's studies highlight the interplay between emotions, defaults, and self-control in decision-making, with applications in public policy and behavioral interventions. Her research contributes to understanding how individuals navigate complex choices and respond to social and institutional cues.