Regular biography
On Amir is a Professor of Marketing at the University of California, San Diego, within the Rady School of Management. His title includes 'Wolfe Family Pre,' and he is affiliated with the BUS department. His research interests are not explicitly detailed in the provided information. His contact details include an email address, oamir@ucsd.edu, and a website link, https://rady.ucsd.edu/faculty/on-amir.html. No additional details about his academic background or specific research areas are available.
Scholar-generated biography
On Amir is a Professor of Marketing at the Rady School of Management, UC San Diego, specializing in Judgment and Decision Making, Marketing, Consumer Behavior, Risk, and Uncertainty. His research explores how individuals make decisions under uncertainty, the role of cognitive biases in consumer behavior, and the impact of context on choice. Key themes include dishonesty, resource depletion, and the influence of behavioral economics on public policy. His work often bridges psychology, economics, and law, examining how people respond to incentives, norms, and social dynamics. Amir's publications highlight the instability of preferences, the effects of progress markers on task performance, and strategies to improve adherence to health interventions.