Sanjiv Erat

Sanjiv Erat is an Associate Professor of Innovation at the University of California, San Diego, within the BUS department. His research interests are not explicitly detailed in the provided information. Erat's professional profile can be accessed at https://rady.ucsd.edu/faculty/sanjiv-erat.html, and he can be contacted via email at serat@ucsd.edu.

Sanjiv Erat is a professor at the Rady School of Management, UCSD, with research interests in Product Development, Innovation, and Behavioral Economics. His work explores how behavioral insights influence innovation processes, product design, and organizational decision-making. He investigates topics such as incentives for creativity, the role of mental accounts in consumer behavior, and the design of internal innovation contests. His research also addresses the challenges of managing delegated search over design spaces and the implications of subsystem integration in product development. Erat’s studies contribute to understanding how firms can optimize new product development and project management decisions through strategic design and behavioral interventions.