Maxim Sinitsyn

Maxim Sinitsyn is an Associate Professor of Instruction in the Department of Economics at Northwestern University. He earned his PhD from Northwestern University in 2005. His research focuses on product pricing, including studies on price promotions and their coordination across related products. He has also examined the impact of advance promotion planning by firms and recently explored how technology licensing payments influence market outcomes when a licensee sells a product line. His work can be found on his personal website.

Maxim Sinitsyn is an economist whose research focuses on pricing strategies, market dynamics, and institutional trade-offs. His work explores price promotions in duopolies and asymmetric markets, with an emphasis on heterogeneous consumer behavior. He investigates how firms coordinate pricing in complementary categories and the impact of promotions on market efficiency. Additionally, Sinitsyn examines the role of nonprofit organizations in for-profit markets and the institutional balance between representation and governance. His research also addresses licensing mechanisms, trade spends, and the inefficiencies of anti-stacking royalty clauses. Through empirical and theoretical analysis, he contributes to understanding pricing strategies, market competition, and institutional design in economic contexts.