Jingcun CAO

Jingcun Cao is an Assistant Professor of Marketing at the Faculty of Business and Economics, The University of Hong Kong. Her research focuses on Mobile App Ecosystem, Digital Marketing, Quantitative Marketing, Applied Machine Learning, and Field Experiment. Her work explores the dynamics of app markets, digital content monetization, and the impact of platform policies on consumer behavior. She investigates how machine learning techniques can enhance understanding of image-text interactions and the effectiveness of digital marketing strategies. Her research also examines the socioeconomic effects of lockdowns and the role of field experiments in evaluating policy interventions and business practices.