Wootae Chun

Corporate social responsibility | Artificial Intelligence | International Marketing | Digital Marketing | Sustainability | Marketing | Business | include international marketing, digital marketing, global branding, cross-cultural marketing, consumer behavior, and international business management. His current research explores how emerging technologies are transforming marketing strategy and consumer behavior, with particular interests in artificial intelligence, virtual influencers, digital advertising, social media marketing, and technology-mediated consumer experiences. He also studies corporate social responsibility and sustainability in international business, examining how organizations can pursue global growth while responding to broader social and environmental responsibilities. Research fields Business Corporate social responsibility Digital Marketing International Marketing Marketing Sustainability Areas of expertise Digital marketing, consumer behavior, international marketing, global branding strategy, cross-cultural marketing, international business management, social media marketing, corporate social responsibility, and sustainability in business practices.

Dr. Wootae Chun is an Associate Professor of Marketing at the University of Northern British Columbia (UNBC), where he contributes to the Commerce and MBA programs. His teaching and research focus on international marketing, digital marketing, global branding, cross-cultural consumer behavior, and international business. His work explores how organizations and consumers navigate rapidly changing global markets shaped by digital technologies, social media, artificial intelligence, and evolving consumer expectations. Sustainability and responsible business are integral to Dr. Chun’s teaching and research. His work examines corporate social responsibility and sustainable business practices in international and global contexts, with a focus on how organizations can balance business objectives with environmental and social considerations. In his teaching, Dr. Chun encourages students to critically evaluate the broader impact of business and marketing decisions. He incorporates topics such as sustainable branding, ethical digital marketing, corporate responsibility, and responsible business practices into his courses, helping students understand the role of businesses in addressing complex global challenges.