S
At a glance
Research interests
Digital marketing | influencer marketing | social media | creator economy | AI in marketing | MarTech | marketing strategy | international marketing | Asia-Pacific marketing | China business | leadership and organizational innovation | entrepreneurship
About
Biography
Official UVic expertise areas: Digital marketing, influencer marketing, social media, creator economy, AI in marketing, MarTech, marketing strategy, international marketing, Asia-Pacific marketing, China business, leadership and organizational innovation, entrepreneurship.