Regular biography
Bjorn Ross is a Reader in the Department of Computer Science at The University of Edinburgh. His research interests include areas within computer science, though specific details are not provided. He can be contacted via email at b.ross@ed.ac.uk, and further information about his work is available on his profile page at https://www.ed.ac.uk/Bjorn_Ross.html.
Scholar-generated biography
Björn Ross is a researcher at the University of Edinburgh specializing in Computational Social Science, Information Systems, and Social Media. His work explores challenges in social media analytics, including topic discovery, data collection, and bias mitigation in large language models. Ross investigates the impact of social bots, hate speech annotation reliability, and misinformation diffusion on platforms like YouTube and Twitter. His research also examines the role of virtual agents in reducing cognitive load and supporting emergency management. Additionally, he analyzes stereotypes in text-to-image models and the networked context of misinformation during crises such as the COVID-19 pandemic.