Research interests
Global marketing strategy | international marketing | global account management | B2B relationship management | international entrepreneurship | entrepreneurial opportunity recognition | dynamic capabilities | China and Asia-Pacific marketing | emerging market strategy | digital transformation | ESG | corporate philanthropy | non-market strategy | multicultural consumer behaviour | luxury consumption | counterfeit consumption | Shanzhai consumption
Biography
Official UVic expertise areas: Global marketing strategy, international marketing, global account management, B2B relationship management, international entrepreneurship, entrepreneurial opportunity recognition, dynamic capabilities, China and Asia-Pacific marketing, emerging market strategy, digital transformation, ESG, corporate philanthropy, non-market strategy, multicultural consumer behaviour, luxury consumption, counterfeit consumption, Shanzhai consumption.