Kendra Hart

in consumer-brand relationships, the role of self-identity in consumer attitudes and behaviours, and experiential consumption. | Consumer Behavior in Brand Consumption and Identification | Attachment and Relationship Dynamics

Kendra Hart is Associate Professor at Mount Royal University and is affiliated with Faculty of Business, Communication Studies and Aviation, Bissett School of Business. Collected research and teaching information includes in consumer-brand relationships, the role of self-identity in consumer attitudes and behaviours, and experiential consumption.; Consumer Behavior in Brand Consumption and Identification; Attachment and Relationship Dynamics. This summary considered all 3 collected sources.