Albena Pergelova

Dr. Pergelova's teaching interests cover a diverse range of topics: intercultutal communication, international marketing, services marketing, business-to-business marketing, entrepreneurship. She focuses on real-world, project-based learning in her classes with an emphasis on collaboration with local non-profit and for-profit organizations. Dr. Pergelova's research is cross-disciplinary (marketing and entrepreneurship) with a special focus on how technology contributes to shifts in values, practices and power relationships in society. Within the field of marketing, her major focus has been on the role of interactive media as empowering tools for both organizations and consumers. Within the field of entrepreneurship, she is particularly interested in groups underrepresented in mainstream literature (e.g., female entrepreneurs, emerging market entrepreneurs) and the role of technology in empowering entrepreneurs to achieve multiple objectives (both economic and non-economic). | Interactiveness, empowerment, cross-cultural marketing, intercultural communication, internationalization, SMEs, women entrepreneurship, public sector marketing

Albena Pergelova is Professor | Interim Director Social Innovation Institute | Social Innovation Institute Steering Committee Member | Social Innovation Institute Researcher at MacEwan University. Their stated interests include Dr. Pergelova's teaching interests cover a diverse range of topics: intercultutal communication, international marketing, services marketing, business-to-business marketing, entrepreneurship. She focuses on real-world, project-based learning in her classes with an emphasis on collaboration with local non-profit and for-profit organizations. Dr. Pergelova's research is cross-disciplinary (marketing and entrepreneurship) with a special focus on how technology contributes to shifts in values, practices and power relationships in society. Within the field of marketing, her major focus has been on the role of interactive media as empowering tools for both organizations and consumers. Within the f. This summary considered all 2 collected sources.