WANG, Wenbo Associate Professor

WANG, Wenbo is an Associate Professor in the Business Department at The Hong Kong University of Science and Technology. His research interests are not specified in the available information. He is affiliated with the university's Business department and holds the title of Associate Professor. Further details regarding his research and academic contributions are not provided in the current records.

Wenbo Wang is a researcher at the Hong Kong University of Science and Technology, focusing on Marketing, Consumer behavior, Sustainability, and Unstructured Data. His work explores how consumers engage with environmental efforts, leveraging unstructured data to understand in-consumption social listening. Wang's research also examines the impact of framing on product desire and the role of online word-of-mouth in influencing demand. Additionally, he investigates green lifestyle adoption and customer acquisition through advanced machine learning techniques. His studies highlight the intersection of consumer behavior and sustainability, offering insights into how firms can shape consumer actions through strategic communication.