LEE, Dongwon Associate Professor

LEE, Dongwon is an Associate Professor in the Business Department at The Hong Kong University of Science and Technology. His research interests are not specified in the available information. LEE's profile page can be accessed at https://isom.hkust.edu.hk/faculty-and-staff/directory/dongwon.

Dongwon Lee is a researcher at the Hong Kong University of Science and Technology, focusing on Customer Analytics, Mobile Commerce, Digital Nudging, Economics of Information Systems, and IT Strategy. His work explores how digital platforms influence consumer behavior, such as the impact of recommendation systems, push notifications, and mobile microgiving. Lee's research also examines the role of usability, simplicity, and perceived control in user satisfaction and trust. Additionally, he investigates the economic and strategic implications of IT investments and digital platform dynamics, particularly in emerging markets. His studies often combine field experiments with empirical analysis to uncover the effects of digital interventions on business outcomes and user engagement.