DALTON, Amy Associate Professor

Amy Dalton is an Associate Professor in the Business Department at The Hong Kong University of Science and Technology. Her research interests and academic contributions are currently not specified in available records. She is affiliated with the university's Business department and holds the title of Associate Professor.

Amy N. Dalton is an Associate Professor of Marketing at the Hong Kong University of Science and Technology. Her research focuses on nonconscious influences and automaticity, identity, and self-regulation. Dalton's work explores how nonconscious processes shape consumer behavior, particularly in the context of self-regulation and identity. Her studies examine the impact of social interactions, mimicry, and goal pursuit on self-regulatory resources and consumer decision-making. She investigates how identity threats and social role disruptions affect self-authenticity and coping strategies. Her research also addresses the role of possessions in enhancing well-being and the consequences of self-inauthenticity in consumer behavior.