PhD in Marketing

The PhD in Marketing program at The Hong Kong University of Science and Technology is offered by the Department of Marketing. The program provides both full-time and part-time study options, with normative durations of 2 to 4 years for the MPhil and 3 to 6 years for the PhD. It emphasizes research-intensive training in areas such as consumer behavior, quantitative modeling, and marketing strategy. The program is designed to prepare students for academic and research careers, with a focus on developing advanced research skills and contributing to the field through original scholarship.