Digital Platform: Design and Strategy

The Digital Platform: Design and Strategy program at The Hong Kong University of Science and Technology's Business Department explores the evolving strategies and design mechanisms that shape platform ecosystems, user experiences, and broader economic and social outcomes. Researchers in this program examine topics such as platform liability, consumer data protection, and the impact of online reviews on consumer behavior and dynamic pricing strategies. The program also investigates the challenges of optimizing passenger-driver matching in ride-sharing markets and the role of online rankings in revenue generation. Additionally, it addresses the influence of social media on interpersonal relationships and the effectiveness of strategies to combat fake news.