Regular biography
Li Tong is an Associate Professor in the Business Department at Peking University. Their contact information includes an email address: litong2020@gsm.pku.edu.cn, and a phone number: 010-62747503. Their professional profile can be accessed via the university's faculty website: http://en.gsm.pku.edu.cn/faculty/litong2020/. No additional details regarding research interests or academic achievements are provided.
Scholar-generated biography
Li TONG is an Associate Professor at Peking University, specializing in Sustainability, AI, and Strategic Human Capital. Their research explores the intersection of corporate social responsibility, media influence, and strategic decision-making in business contexts. Key areas include the impact of negative media coverage on corporate pollution, stakeholder dynamics in CSR, and the role of online communication in achieving strategic uniqueness. Additionally, they investigate how executive incentives and early-life experiences shape corporate environmental behaviors and poverty alleviation strategies. Their work emphasizes the integration of sustainability and AI in shaping human capital strategies for organizations.