Regular biography
Hongju Liu is a Professor at Peking University, Department of Business. Her contact information includes the email address hliu@gsm.pku.edu.cn and a website link at http://en.gsm.pku.edu.cn/faculty/hliu/. Currently, no specific research areas or additional details about her academic profile are provided.
Scholar-generated biography
Hongju Liu is a researcher at the Guanghua School of Management, Peking University, focusing on market dynamics, pricing strategies, and consumer behavior. Their work explores pricing mechanisms in video game consoles, mobile word-of-mouth creation, and the impact of exclusive handset arrangements. Liu's research also examines the effects of mergers and acquisitions on brand equity, the role of direct-to-consumer advertising, and the influence of network effects on pricing. Additionally, they investigate consumer decision-making influenced by mobility and the impact of user-generated content on streaming services. Their studies provide empirical insights into competitive environments, CRM value, and the dynamics of digital markets.