Regular biography
Zheng Zhang is a Professor in the Business Department at Peking University. He can be contacted via email at zheng86@gsm.pku.edu.cn or through his website at http://en.gsm.pku.edu.cn/faculty/zheng86/. His research interests are not specified in the available information.
Scholar-generated biography
Zheng Zhang is a researcher with interests in Marketing, Artificial Intelligence, Social Media, Sustainability, and Transportation. Their work explores how commuting behavior changes due to incentives, particularly in the Beijing Subway System, and examines the impact of temperature on dividend policy. Zhang also investigates consumer decision-making during economic recessions and the role of facial characteristics in sharing-economy platforms. Additionally, they apply real options approaches to environmental R&D project evaluation and analyze how display time in online reviews affects helpful votes. Their research integrates marketing and AI to understand consumer behavior and sustainability in transportation systems.