Sander van der Linden

Sander van der Linden is a Fellow at the University of Cambridge, affiliated with the School of the Biological Sciences. His research focuses on social psychology, social influence, persuasion, attitudes, and belief networks. He explores topics such as social perception, normative influence, and the psychology of group consensus, risk, and polarization. His work incorporates quantitative surveys, online interventions, big data, and computational models. Van der Linden's research also examines the role of affect and memory in risk appraisals and misinformation retrieval.

Sander van der Linden is a Professor of Social Psychology at the University of Cambridge, specializing in social influence, persuasion, and the psychology of misinformation. His research explores how social and psychological factors shape public understanding of critical issues such as climate change and public health. He investigates the mechanisms underlying susceptibility to misinformation, the role of judgment and decision-making in risk perception, and strategies to counter false information through psychological inoculation. His work has significant implications for public policy and communication, particularly in the context of global challenges like the COVID-19 pandemic and climate change.