Regular biography
Ofir Turel is a professor at The University of Melbourne, affiliated with the CS department. He holds the title of Professor and is associated with the Information Systems Management field. His contact details include the email oturel@unimelb.edu.au and a profile page at https://findanexpert.unimelb.edu.au/profile/883811.
Scholar-generated biography
Ofir Turel is a researcher focused on understanding the psychological and behavioral impacts of information technology use. His work explores the dual nature of technology, examining both its benefits and potential harms, particularly in the context of social networking sites and online gaming. Turel's research investigates user acceptance, addiction, and the consequences of technology overuse, drawing on theories such as dual-system theory and consumption values. His studies also address the role of trust, habit, and flow in shaping user behavior and the effects of techno-stressors on job outcomes. Turel's research contributes to the understanding of how technology influences individual and organizational behavior.