Regular biography
Yijun Chen is an Assistant Professor in Marketing at the Business School (BUS) of Imperial College London. Their research interests and academic contributions are currently being explored through their official profile page. As an early-career academic, they are actively engaged in marketing research and teaching at the university. Further details about their research and professional achievements can be found on their personal website.
Scholar-generated biography
Yijun Chen is an Assistant Professor in Marketing at Imperial College London. Their research focuses on marketing, with an emphasis on peer effects and social networks within business contexts. Chen's work explores how peer influence impacts employee behavior, such as worker misconduct in restaurants, and how endogenous network formation affects customer churn. They also investigate the role of social connections in business settings, particularly in relation to user churn and competitive dynamics in rank-order tournaments. Their research provides empirical insights into the interplay between social interactions and business outcomes, contributing to the understanding of marketing strategies in socially connected environments.