Xinrong Zhu

Xinrong Zhu is an Assistant Professor in Marketing at the Business School (BUS) of Imperial College London. Their research interests and academic profile are currently not specified in available sources. Zhu's professional activities are reflected through their affiliation with the institution and their profile page, which provides limited details about their work. Further information about their research and contributions can be explored through their official profile at https://profiles.imperial.ac.uk/x.zhu.

Xinrong Zhu is an Assistant Professor of Marketing at Imperial College Business School, specializing in quantitative marketing, empirical industrial organisation, and the retail industry, with a focus on vertical relationships. Their research explores how technological advancements, such as generative AI, impact labor markets and online freelancing platforms. Zhu also investigates consumer behavior, including the effects of political consumerism and labeling on purchasing decisions. Their work often employs empirical methods to analyze market dynamics, such as the role of category captaincy and the influence of retail strategies on brand shares. Additionally, Zhu examines the long-term effects of informational nudges and customer feedback on consumer behavior.