Regular biography
Rajesh Bhargave is an Associate Professor of Marketing at Imperial College London, affiliated with the Business School (BUS). His research interests are not explicitly detailed in the provided information. Bhargave's academic profile can be accessed via the Imperial College London website at https://profiles.imperial.ac.uk/r.bhargave. No further details about his research or achievements are available in the given facts.
Scholar-generated biography
Rajesh Bhargave is an Associate Professor of Marketing at Imperial Business School, specializing in Marketing and Consumer Behaviour. His research explores how temporal and social contexts influence consumer decision-making, with a focus on subjective time perception, shared experiences, and the impact of round numbers on product perceptions. Bhargave's work also examines the role of social connection, health, and emotions in consumer behavior, as well as the psychological effects of product end-of-life decisions and pay-what-you-want pricing. His studies often integrate insights from behavioral economics and consumer psychology to understand how consumers evaluate and respond to various marketing strategies.