Regular biography
Guy Voichek is an Assistant Professor in Marketing at the Business School (BUS) of Imperial College London. His research interests focus on consumer behavior and marketing strategies. Voichek's work explores how consumers make decisions and how marketing can influence these processes. He is affiliated with the Business School and contributes to academic discussions in marketing. For more information, visit his profile page at https://profiles.imperial.ac.uk/g.voichek.
Scholar-generated biography
Guy Voichek is a researcher at Imperial College London focusing on behavioral economics and decision-making. His work explores how social and psychological factors influence human behavior, particularly in contexts of public health and personal choice. Voichek's research interests include prosocial nudges, hedonic contrast, population dynamics, and time perception. His studies examine how visual indicators and authoritative messages affect social distancing, how pain and pleasure differ in their contrast sensitivity, and how goal-setting impacts decision-making. Additionally, he investigates the psychological effects of quarantine on time perception. His research contributes to understanding the cognitive and emotional mechanisms underlying human behavior in both everyday and crisis situations.