Gokhan Yildirim

Gokhan Yildirim is an Associate Professor of Marketing at the Business School (BUS) of Imperial College London. His research interests focus on marketing, though specific areas of study are not detailed in available sources. Yildirim's academic profile can be accessed through the Imperial College London profiles page, where further information about his work and contributions may be found. His professional activities are centered at the institution, and he is affiliated with the Business School department.

Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School. His research focuses on marketing strategies and consumer behavior, with an emphasis on how marketing communication influences purchasing decisions across different market stages. Yildirim's work explores the impact of brand familiarity, media synergy, and multichannel marketing on consumer attitudes and sales. He investigates the effectiveness of advertising across product categories and markets, including emerging and mature markets. His research also addresses the role of technological change in advertising expenditure and the influence of diversity in media on consumer responses. Yildirim's publications highlight the importance of data-driven marketing analytics and the long-term effects of marketing interventions.