Regular biography
Esma Koca is a Principal Teaching Fellow and Deputy Academic Director, Full-Time and Weekend MBA at the Business School (BUS) of Imperial College London. Her role involves academic leadership and teaching within the MBA programs. She is affiliated with the Business School and contributes to the educational experience of MBA students. Further details about her research and professional achievements can be found on her profile page.
Scholar-generated biography
Esma Koca is a Lecturer at Imperial College London, specializing in industrial organisation, marketing/operations interfaces, digital economy, healthcare, and analytics & operations. Her research explores the intersection of digital strategies and operational decisions, focusing on product release strategies, digital rollover management, and healthcare operations during crises. Koca's work includes optimizing hospital care scheduling and prioritization during the SARS-CoV-2 pandemic, as well as analyzing pricing and design of pay-to-win add-ons. Her research also addresses consumer behavior in digital markets and inventory policies for substitutable products. Through these studies, Koca contributes to understanding how digital transformation impacts business and healthcare operations.