Regular biography
Eduardo B. Andrade is a Professor of Marketing at Imperial College London, where he serves as Head of the Analytics, Marketing and Operations (AMO) Department and Academic Director of the MSc Climate Change, Management & Finance. His work focuses on marketing and operations, with an emphasis on analytics and climate-related management. He is affiliated with the Business School (BUS) at Imperial College London.
Scholar-generated biography
Eduardo B. Andrade is a Professor of Marketing at Imperial College Business School, London, specializing in Consumer Behavior, Sustainable Consumption, Inequality, Health Behavior, and Political Polarization. His research explores the role of affect in decision-making, the impact of emotions on consumer choices, and the behavioral consequences of affective states. He investigates how factors like socioeconomic status, health behavior, and political polarization influence consumer actions. His work also examines the psychological mechanisms behind risk-taking, helping behaviors, and the consumption of negative emotions. Andrade's research highlights the interplay between affective intuition, regulatory mechanisms, and social dynamics in shaping consumer and health-related behaviors.