Regular biography
Prof. Florian von Wangenheim is a Professor at the Department of Business Administration (BUS) at ETH Zurich. His research focuses on Technology Marketing. He is affiliated with the university and can be contacted via email at fwangenheim@ethz.ch. His professional profile is available at the provided website link.
Scholar-generated biography
Florian v. Wangenheim is a Professor of Technology Marketing at ETH Zürich, specializing in the intersection of technology and marketing. His research explores the impact of artificial intelligence on marketing practices, including pitfalls and opportunities in AI integration. He investigates customer satisfaction, word-of-mouth dynamics, and the role of self-service technologies in customer retention. His work also addresses behavioral consequences in service delivery, such as overbooking and technology mediation. Additionally, he examines consumer behavior in digital transformation, influencer marketing, and loyalty programs. His research provides insights into managerial heuristics, customer journey mapping, and the long-term effects of technology-based self-service usage.